Study: The Promotion and Marketing of OxyContin: Commercial Triumph, Public Health Tragedy

The Promotion and Marketing of OxyContin: Commercial Triumph, Public Health Tragedy Am J Public Health. 2009 February; 99(2): 221–227. doi: 10.2105/AJPH.2007.131714 Abstract I focus on issues surrounding the promotion and marketing of controlled drugs and their regulatory oversight. Compared with noncontrolled drugs, controlled drugs, with their potential for abuse and diversion, pose different public health risks…